I was really excited to work on the Vox 5 app cover last weekend. My cover needed to focus on the Oscars, so I brainstormed a bit and came up with a marquee theme. I know it's common, but the Oscars are a tradition and I didn't think a red curtain and beautifully executed marquee would have caused such chaos! I handmade everything but the curtain, which I found on Stock xchng. After getting some good feedback on my first design, I came home to an email saying I needed to redo the entire cover. Illustrations aren't common for our app and they wanted something different. So, Monday evening I came back and worked with Rachel to come up with a better, more creative design.
Here's a phone shot of my first design, in rough detail:
And here's the final design:
Vertical orientation &
Horizontal (closeup, with the dek missing)
I made a press account on the Oscars website and was able to obtain a high resolution stock photo of the "Oscar." Afterwards, I outlined it in pen tool and made a white fill layer over it, then created a clipping mask and placed it into InDesign. I messed around with the transparency on the image and then repeated it over and over until I made an entire page of miniature Oscars. The idea behind this was to mimic the normal "5" theme normally placed into the cover backgrounds for the special issue. Afterwards, I cut out the honorable host of the event, Billy Crystal,
When Harry Met Sally anyone???
and placed him on the document. Then I played around with the colors of the VOX text and also made the "5" look like an award by using gradients and shadows in Photoshop.
I love the final design and am really happy I came back in to change it from my first. Anyone who wants to download the VOX 5 app can see my design on the cover this Thursday!
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AWESOME!!!!
Ah, I didn't realize that Oscar was going to become the background element! Eek! It looks so great ... and I love Billy Cristal, but I'm so sad he's old now. Alas. But that's out of your hands. So great! So hip! I freakin' love this.
ReplyDeleteAwesome splash page! It's classy and sophisticated while being fresh and hip. I guess that's possible, huh? Great job with the subtle treatment of the five. It's subtle in that it seamlessly fits in with the rest of the design. It's completely adds to the design in a significant way, but does not distract from the design as a whole.
ReplyDeleteAlthough it probably wasn't sweet at the time, it's kind of nice that you got to (had to) do a redesign. Now you have two really solid design pieces (for your portfolio?) that show versatility with the same content/topic.